Campaign Goal: Increase awareness of deformational plagiocephaly, an infant health condition; and drive incremental sales of the STARband® Cranial Remolding Orthosis.

Target Audience: Pediatrician's, infant mothers and childcare facilities

The original $3M North American campaign pitch included advertising, online educational tools, collateral, coordinated press tour with co-branded marketing partners such as Babies-R-Us, and nationwide headshape screening events with the STARcoach Mobile STARscanner® Clinic.

> See how a pilot launch reduced spend from $3M to $32K