Project: T.E.A.M. ACME Campaign continued
Each winning T.E.A.M. received $24K in cooperative
advertising donated by tourism industry publications. The
ad placements featured the destination, the T.E.A.M. and
promoted membership in the Association. Expenses to the
organization were negligible.
ROI: ACME experienced a membership growth of
26% directly attributed to the campaign. The
twelve winning recipients received $300K in
complimentary advertising and promotion for their destinations. The sponsoring publications obtained unique reach to industry-specific prospects.
The benefits to the winning cities whose tourism
professionals are now working together as a team...is
ongoing and immeasurable.