Campaign Goal: Increase membership in the Association of Convention Marketing Executives (ACME) while uniting traditional competitors, convention bureau and convention center marketing
professionals; to cooperatively market their destination as a team.

Target Audience: Convention marketing professionals

The campaign, “T.E.A.M. ACME —Together, Everyone Achieves More” was implemented as a case study competition among the members of the Association of Convention Marketing Executives. The center and bureau executives submitted a brief of how they worked together to successfully market their city/center/hotels as a destination. ACME’s Board of Directors selected twelve winning destination T.E.A.M.s.

> Read on to learn what ACME achieved with the campaign