PHILLIP FERGUSON: creative designed a cost effective print solution for the TC Flex marketing tools which include a pocket folder, a four-page brochure and a wall chart. The brochure was designed in such a way that it functioned as a stand-alone tool, but was also stitched into the pocket folder as well as overprinted as a wall chart. The mutiple uses of the one four-color printed piece keep costs for this extensive marketing effort within a conservative budget.